First look at ESPNBoston.com

Bruce Allen likes what he sees:

... Overall, the online competition in Boston is heating up. With ESPNBoston.com would seem to impact the sports side of Boston.com the most, but is also a new competitor for WEEI.com ... which given some of the rumors out there, could be an interesting scenario. CSNNE.com plans to relaunch their site sometime in the fourth quarter, harnessing their new content from NECN, and creating a site of local voices, video content and fan interaction.

All of this adds up to plenty of options for Boston sports fans – the real winner of all this competition.