He'd like to buy the world a Coke and some ketchup
By adamg - Mon, 11/16/2009 - 12:06pm.
The Food Monkey considers those ads now gracing some stations (such as Government Center and Back Bay) with the chef sneering at the Pepsi drinkers of the world:
... It seems that Chef Colicchio suggests pairing your diet coke with something that appears a burger/seafood paella hybrid, with a pile of polenta covered in ketchup as a side. I am most glad to see this, as up until this time, I had believed myself to be alone in my Diet Coke and paella burger dining practices. ...
Speaking of T ads, what's up with the schizophrenia at South Station, which can't decide if it should promote Macs or Windows?
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And another thing...
I will not be lectured to on "good taste" by a man in his upper 40s who still wears a soul patch.
Those ads drive me nuts!
Every time I see them, I wonder what marketing genius thought it would be a good idea to take a creepy looking "master chef" who is not very well known, cartoonify him so he seems even creepier, and then have him scowl at the passersby. Also dreary silver/gray background + dingy Back Bay = depressing. The whole thing actually makes me drink *less* Diet Coke.