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Fixing a boondoggle by doubling down

Later today, the Massachusetts Convention Center Authority (MCCA) will unveil a proposal for a huge addition to the Boston Convention & Exhibition Center (BCCE), along with hundreds more hotel rooms. The plan promises to jump-start private development in the neighborhood, secure more lucrative top-flight trade shows and conferences for Boston, and to more than pay for the required state subsidies. In short, it's going to do everything the BCCE was supposed to accomplish and conspicuously failed to achieve, but this time they really mean it!

Back when the Boston Convention & Exhibition Center was first proposed, critics howled. The Pioneer Institute led the charge with three studies and a dozen op-eds, all arguing that we would waste huge amounts of money and invaluable prime land to produce a facility for which there was no demand. It pointed out that there are too many convention centers nationwide; that the facility was too far from the attractive areas of downtown and from existing hotel rooms; and most crucially, that there was no real demand to justify its existence. But we went ahead and built the thing anyway, to the tune of $800 million, financing it with hotel taxes and with subsidies to cover its deficits.

It started slow. By 2006, it was still filling fewer than half of the promised hotel rooms each year. Business picked up in '07 and '08, which was good. But now, we learn that our convention center has become outclassed. In order to keep up with the Joneses, we must spend hundreds of millions more to expand the facility, so that we can continue to lure top-tier conferences - BIO, the best trade show to come to Boston, will split its 2012 conference among four facilities, but will likely require expansion to return. That, of course, is in the nature of an arms race. Once we commit ourselves to having a "Top 10" convention center, we are also committing ourselves to expand, renovate, or update the thing at least once a decade, forever. Somehow, that wasn't included in the initial projections of its cost.

There's no question that hosting conferences like BIO is fantastic for the Boston economy, and that its impact goes well beyond the hotel rooms that are booked. And we've already built the thing, so perhaps it makes sense to make the incremental investment to keep it as a top-flight facility. But much of the BCEC's schedule is filled with consumer shows and meetings of local or regional groups, which recirculate money within the regional economy where it would in any case have been spent. There's also the opportunity cost - continuing to develop a convention district on the South Boston waterfront hampers efforts to build more residential or office units in the area. Neighborhoods don't mix well with convention hotels, nor with the massive blank walls of a convention center, which may be why the much-ballyhooed revitalization of the area never came to pass, and the BCEC and its hotels still sit stranded within the low-rise district. Would expansion actually jump-start development, or permanently stall it?

So here's one of the more important choices we face about the future of South Boston. Do we double down, or stick with what we have?

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Comments

It would be interesting to see how many extra "big" conventions we would get in a year if we built this extra capacity. There are only 52 weeks in a year (most conventions go over a weekend or have Sunday arrival etc). When you take out holidays - say Thanksgiving, Christmas, New Years and 4th of July - that leaves 48 weeks. What's the "occupancy" now? Have to see the numbers - but a little hard to believe that even an extra dozen "big" conventions would justify the cost of building the addition which will probably run in the hundreds of millions of dollars (according to the article there are about 200 and there are already enormous facilities in NY, Chicago, Orlando and Vegas - plus probably a few others) . As noted in the article Adam links to, the industry tends to come up with a lowball cost number and a highball benefits number to justify these expansions. Sounds like a lot of these guys indulge in a few too many highballs before they do the analysis.

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That place must be bleeeeeeeeeeding money.

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If all Gillette did was host eight games a year, yeah, it would bleed money. But it's also the home of the New England Revolution. It hosts many other events, from mega-concerts that sell out the entire stadium to private parties in the luxury boxes. And the Krafts have cleverly used the stadium as the anchor for a broader retail and entertainment complex at Patriot Place.

It's actually a great example of the pros and cons of huge facilities. At their best, they can cover their operating costs, contribute a steady stream of revenue to retire their debt, and even produce some profit. They can also spur the construction of related facilities - hotels and big restaurants in the convention center game, and retail and entertainment for stadiums.

But looking at The Razor, it's tough not to see it as an island of buildings stranded in the middle of an ocean of parking lots. And that's a successful development. In South Boston, at the moment, we've got a mediocrity of a convention district. And it has infused the surrounding streets with all the vitality and urban life of....Foxboro.

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To Mr. Rooney and/or the president of the IBEW!

Very much back of the envelope - but here are some of the big numbers (current convention center - expansion will cost at least as much to build but will probably only generate say half the incremental visitors based on what I've read). I'll assume operating costs are covered by operating revenue:

Cost to build - $850 mm

Interest (at 4%) - about $35 mm
Amortization (40 year life) - $21 million

Facility debt service per year - $56 million

Direct tax revenue:
Incremental rooom nights - per Globe this morning 313k
At $225 per room night times 12.5% tax - about $10 million
Double that for all other taxes collected (sales, taxi, Logan/Massport etc)

That means we have to generate $36 million in "local added value" - incremental sales, income, lottery etc. from the revenue the conventions bring in. Assuming the $225 per night for hotels plus $175 per night - that's $400 per person per night added to the local economy. That's $125 million - lets say 20% in incremental income, sales lottery etc. or $25 million in additional tax revenue to pay down that debt - and we are still $11 million in the hole. Happy to adjust if anyone else wants to weigh in on the assumptions and other revenues this may generate but this looks like AT BEST a break even proposition - but if we double the capacity and expense - unlikely we will double the revenues which means this is probably a loser (but will get approved per other posts in this thread!).

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we've already built the thing, so perhaps it makes sense to make the incremental investment to keep it as a top-flight facility

This is an example of the Concorde fallacy. It goes something like "We've already spent this much money, so it would be a waste to not spend more to finish it." The problem is that if your initial spending would never get you a return on your investment, then adding to it is just throwing good money after bad.

There are only so many super-big conventions, and the heyday of the massive convention has actually passed. Adding Boston as a potential site was never going to add a lot of business to the city - at best, you could only pick up at the margin. Add Boston's winter weather - with it's relatively small size - and Boston just isn't particularly attractive when compared with Las Vegas or New York.

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I go to two conventions every year and when they are not in Vegas or Orlando, the attendance is terrible. This is classic myopic Boston policymaker thinking- everyone wants to come to Boston, so we just need to give them a reason! Wrong, wrong, wrong- conventioneers want either family fun so they can bring their family and write down some of the costs (Orlando) or gambling and something exciting and different (Vegas) than whatever mid-tier city they are coming from, i.e. Cleveland, Boston, St Paul, etc... I like living here, but it's not exactly a world class tourist destination, no matter how many times regional boosters say it is.

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Then you're really going to love the fact that the release came with a shiny-new website - www.T5Boston.com - promoting the mission of placing Boston in the Top 5 Convention destinations. Currently at number five on the list they use, and so the presumptive target? Orlando.

I really love the way these guys think. Dream no small dreams. Instead of a target tied to some tangible goal that might aid the city or its economy - say, filling as many hotel rooms as the original convention center was promised to fill, or adding XXX number of dollars each year in revenues, or even producing enough of a surplus to cover costs and retire debt - they settled upon an entirely arbitrary ranking. Why top five? If we were number six, would that make the project a failure?

My problem with this approach is that it's always a mistake to pursue development initiatives aimed at paralleling what's happening elsewhere, instead of those aimed at addressing the needs right here. Instead of trying to determine the most productive use of another billion dollars in terms of fostering business and jobs, or even looking hard at the costs relative to the benefits, the MCCA is simply looking around at other cities, and urging us to spend as much. We're not a top five convention destination right now, for good reason. I don't think that doubling the size of the current convention center is going to solve the longterm issues - including transit, weather, location, and expense - that have prevented us from being there. And I don't even think it's a worthwhile goal.

But it means jobs for hard-pressed construction unions. It means a major, physical project to which politicians can point, and claim credit for concrete steps to revitalize the regional economy. It produces a steady stream of headline-generating events for which they can claim credit. And perhaps most importantly of all, there's an entire powerful state authority whose sole purpose is to promote this sort of thing. So it's pretty much inevitable that this is going to move forward, at least to the stage of a full-fledged proposal a year from now.

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http://en.wikipedia.org/wiki/Big_Hairy_Audacious_Goal

Quote from Wiki:

"All businesses set objectives or goals that describe what they hope to accomplish over the coming days, months or years. These goals help align employees of the business to work together more effectively. Often these goals are very tactical, such as "achieve 10% revenue growth in the next 3 months.""

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