Developers propose unpronounceable name for existing neighborhood
Jay Fitzgerald likes the idea of turning those old brick buildings in Fort Point Channel into a new neighborhood. But then he reads the developers want to label the area BWCo:
... These guys think they're so hip. But they don't have an original thought in their bodies. FYI: The word 'brand' is mentioned. Can't just call it 'Fort Point' or 'Boston Wharf.' Too much local flavor, I suppose. ...
And just a short Silver Line ride to Eabo.