Developers propose unpronounceable name for existing neighborhood

By adamg - 9/16/06 - 9:09 am

Jay Fitzgerald likes the idea of turning those old brick buildings in Fort Point Channel into a new neighborhood. But then he reads the developers want to label the area BWCo:

... These guys think they're so hip. But they don't have an original thought in their bodies. FYI: The word 'brand' is mentioned. Can't just call it 'Fort Point' or 'Boston Wharf.' Too much local flavor, I suppose. ...

And just a short Silver Line ride to Eabo.

Comments

Read it again, Jay

By Ron Newman - 9/16/06 - 9:21 am
#1

Nowhere does the Globe article say that the developer wants to call the neighborhood 'BWCo'. He just wants to emphasize the many medallions that already carry that logo.

Let's Get Navy

By massmarrier - 9/16/06 - 10:00 am
#2

Maybe we should all get like the U.S. Navy and use those syllabic acronyms.I think it is in the works, like SoWa.

I live in the Woodbourne area of the Forest Hills section of Jamaica Plain. Can that be WoFoHiJaPla?

I'm with Ron

By John K (not verified) - 9/16/06 - 1:47 pm
#3

Jay read it wrong. No big deal.

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