Sure sign of spring in the Back Bay

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Phone book bonfires as a

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Phone book bonfires as a seasonal city wide event? Or maybe a giant one on the common?

yellow pages

Who still pays for Yellow Pages advertising in this day and age, considering its dwindling audience?

Seems to me that that's what's keeping phone books afloat.

Also, can you really claim a circulation to, say, "500,000 households" if 80% of those households heave the thing in the trash right away, or don't even pick it up off the curb?