What is it about boston.com, new ad campaigns and disasters?

boston.com always seems to launch some intrusive exciting new ad campaign the day something horrible happens. Like today:

Yuck

Via the eagle-eyed Jonelle, who warns: Avert your eyes:

... Because nothing subtly underscores a tragic top news story like stick figures dancing in a sea of blinding orange. ...

Earlier:
The exploding-glass ad over news about the Emerson scaffolding collapse.

Dude, you look like American Idol exploded all over my screen.

Comments

That's not as bad...

... as the Vonage ad they had a couple of years ago that covered over the whole page with Flash crap that you couldn't kill for more than 30 seconds.

boston.com

I gave up on them a long time ago. Except for real estate information, I can get the same information on TV from Entertainment Tonight and Access Hollywood (neither of which do I watch.)

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