Why should we bail out irresponsible companies?

Rob Sama argues that Deval Patrick's $250-million sub-prime-mortgage bailout plan really benefits shady operators at the expense of prospective home buyers:

... That's an easy out for lenders. Take a $20k loss instead of a much bigger loss in a foreclosure. Boy are our legislators boneheads. They are essentially giving out insurance payouts to lenders who paid no premium. We, the taxpayers pay the premium. And anyone looking to buy a house will pay the price, an inflated one on the value of their home.