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How not to sell a 'luxury' apartment

Among other things, don't make the proximity of a Dunkin' Donuts a selling point:

... In the Boston area, that's no more remarkable than saying that you've got indoor plumbing.

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Maybe I'm sad but this could

By Susie | Wed, 07/18/2007 - 11:26am

Maybe I'm sad but this could possibly sell an apt. to me :( haha. There's a difference between a D&D being a few hundred yards away and being able to stumble out of my front door and be in one. Heavennn.

If the apartment is 'luxury' ...

By Ron Newman | Wed, 07/18/2007 - 11:54am

wouldn't the tenant more likely be interested in the proximity of a Starbucks?

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