Boston shark attack
Charles Swift is currently fourth on the Google results page for Boston shark attack. But Jay Fitzgerald, who started Boston Shark Week, is feeling left out, since he's only seventh on the results page for "Boston Shark Attack." As you might expect, Fitzgerald's shark coverage was totally not inspired by Shark Week on the Discovery Channel, but instead by a Globe story that reported the startling news that great white sharks attack and eat other animals.
Update: Looks like eeka is getting in on shark attack action, with a meta-post about posts about shark attacks.