Fans of the froyo chain now have a petition drive [2] to try to overcome city opposition:
We believe that there is a need for Pinkberry, despite the presence of other frozen yogurt sellers in Davis Square, because the Pinkberry product and experience are unique, in part, due to the fact that the yogurt is uniquely tangy, the shop is not self-service, and the ambiance and products appeal to a clientele not currently being met by other businesses in Davis Square.