The Herald reports that Ernie Boch, one of its advertisers and an Inside Track crush (Gals just love him to pieces), is offering no money down $2,000 for the identity of Ernie Boch III, so that Howie Carr can taunt him mercilessly "terrorize" him.

Bob Nelson reports on the Boston Radio List that he was listening to Carr on WRKO this afternoon and the car dealer came on down and said:

• He is not the Ernie Boch III, who's calling for a boycott of Carr's advertisers on Blue Mass. Group (and on tried on Red Mass. Group, where the reaction was a bit less friendly).
• Flack Extraordinaire George Regan suggested he hire a private investigator to find out who III really is
• Boch thinks it's somebody at the State House

Forget the Dunkin' Donuts ads. Margalit wishes, just once, she could turn on her TV at night without seeing Ernie Boch Jr.

... His raspy voice, his stupid 4-wheel drive commercials where he's screaming about off-roading on a straight sanded dirt road, his constant screaming... this is one annoying guy. A guy that happens to own late night airtime on tv, no matter what you're watching.

Please Ernie, SHUT UP. ...