Natick Mall

Three years after the Globe first brought us the story of "the suburban pioneers snatching up units" at the, um, Natick Mall, we get the latest update. Despite listing and auctioning off units for as little as a third of their original prices, the developer still can't find buyers for almost 30% of the units in this white elephant of a project.

Somehow, the Globe finds in all this a Schweitzerian tale of triumph in the face of adversity:

It opened amid the worst recession in generations, with some critics scoffing at the idea of a Boston-style condo tower in the heart of the Route 9 shopping district. But after some tough early struggles and a big markdown in prices — penthouses were originally on the market for well over $1 million — the Nouvelle at last count had sold 152, or roughly 70 percent, of its 215 units.

I can almost hear the corks popping at General Growth's headquarters.

The Globe reports units at the Natick Mall condo complex will be going to auction soon - with starting prices as much as 70% off - as its bankrupt owner tries to raise cash.

General Growth Properties, which operates Faneuil Hall Marketplace and owns the Natick Mall Collection, filed for bankruptcy today.

Yvonne Abraham nailed it in her column today about the emptiness that the Uptown Wing of the Natick Mall has become.

The kidlet and I roamed its sparsely populated walkways today and man, was it empty (don't worry, we weren't there to either smirk or check up on Abraham; we happened to be out that way anyway so we stopped in at Sears to get something truly boring and then decided to walk around). Clerks stared out at us bored as can be, when they weren't too busy chatting with each other or, as in the case above, abandoning all pretense that any customers would come in and so just surfing the Web. Even Neiman-Marcus was pretty much empty, which is probably just as well, since the kidlet spent most of our short stay there loudly complaining about how expensive everything was (I admit I snorted out loud when I saw a Juicy infant romper, although I couldn't decide which was worse: The sexualization of infants or the fact that the thing was going for $73).

However, I'm betting Abraham stayed on the second floor, because we did find one retail bright spot on the first floor: The Apple Store, which, while not packed wall to wall, seemed reasonably busy.

Meanwhile, the Ghetto Wing, i.e., the original mall, seemed to have a decent number of people walking around. We actually had to spend 30 seconds scouting out a table at the food court (I recommend the Indian food). I have no doubt people are buying less there, as well, but it still felt like a functioning place of commerce rather than a Potemkin Mall.