This is something I got from Joseph Porcelli in Jamaica Plain. He's the organizer for the Nametag Project:

Dear Friends,

Nametag Day at Fenway Park will be on Sunday July, 15. Our goal is to distribute 40,000 nametags to those attending the game and passersby. We are doing this to encourage people to get to know their neighbors, to talk to each other, and because it's a freakin' cool idea, nobody has done it yet, and will be a blast.