AT&T: Place to wait for the bus? Or the best place to wait for the bus?

Jay Levitt — Fri, 28 Mar 2008 22:31:50 -0400

Every time I walk by the AT&T store in Central Square, I notice the snide, laser-printed signs in the window:

"AT&T IS NOT A PLACE TO WAIT FOR THE BUS."

And, technically, it's true. AT&T is, of course, a communications company. "A place to wait for the bus" is less of a "communications company", and more of a "location". Tougher to brand, too, though Wall's done a decent job of it.

Then again, it's wrong, on so many levels:

* The sidewalk is not AT&T property

AT&T

AT&T: Place to wait for the bus? Or the *best* place to wait for the bus?

AT&T: Place to wait for the bus? Or the best place to wait for the bus?