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 <title>New England Medical Center</title>
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 <title>Why is the T subsidizing Tufts&#039; marketing effort?</title>
 <link>http://www.universalhub.com/node/14213</link>
 <description>&lt;p&gt;The MBTA is about to &lt;a href=&quot;http://www.boston.com/business/articles/2008/04/26/mbta_prepares_to_do_some_serious_name_dropping/&quot;&gt;embark on an expensive, time-consuming effort&lt;/a&gt; to change New England Medical Center to Tufts Medical Center on all its maps and at the station itself. Although the T has asked Tufts to help pay for the work, Steve Garfield &lt;a href=&quot;http://offonatangent.blogspot.com/2008/04/medical-center.html&quot;&gt;doesn&#039;t get it&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;Why add the Tufts branding to the T signs? If they want to purchase naming rights, have them pay.&lt;/p&gt;
&lt;p&gt;Otherwise, just get some white paint and white stickers and change the name from New England Medical Center to Medical Center.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;Like on this map on the Orange Line at Downtown Crossing? Maybe they could apply some of that white paint to the Arborway line while they&#039;re at it.&lt;/p&gt;
&lt;div align=&quot;center&quot;&gt;&lt;img src=&quot;http://www.universalhub.com/images/2008/oldtmap.jpg&quot; width=&quot;450&quot; height=&quot;417&quot; alt=&quot;Arborway line?&quot; class=&quot;photo&quot; /&gt;&lt;/div&gt;
 &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.universalhub.com/node/14213&quot;&gt;Read more&lt;/a&gt;&lt;/span&gt;</description>
 <comments>http://www.universalhub.com/node/14213#comments</comments>
 <category domain="http://www.universalhub.com/mbta">The T</category>
 <category domain="http://www.universalhub.com/taxonomy/term/3356">New England Medical Center</category>
 <category domain="http://www.universalhub.com/taxonomy/term/384">Orange Line</category>
 <category domain="http://www.universalhub.com/taxonomy/term/2595">Tufts University</category>
 <pubDate>Sat, 26 Apr 2008 10:01:28 -0400</pubDate>
 <dc:creator>adamg</dc:creator>
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