Legal Seafood

A three-story Legal Seafood

adamg — Thu, 30 Jul 2009 10:10:30 -0400

The Globe reports Legal will replace the old Jimmy's Harborside with a giant new restaurant it'll call Legal's Harborside. Two other restaurants will also go into the renovated pier.

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If it's not as fresh, it could be Legal

adamg — Fri, 18 Jul 2008 18:23:12 -0400

Larry Davidson compares the fresh soft-shell crabs at Roche Bros. and the Legal Seafood fish market and finds the Roche Bros. versions "tastier, fresher-tasting, and plumper" than the ones at Legal.

He also wonders why the Shaw's and Stop & Shop in Dorchester can't be as well stocked and have as good employees as the Roche Bros. in West Roxbury.

Dear Roger: Enough already

adamg — Mon, 23 Jun 2008 15:00:21 -0400

The ad thing is getting stale and you're starting to sound like a smartass know-it-all picking on a kid a couple grades behind you.

Roger Berkowitz is a slimy eel

adamg — Thu, 12 Jun 2008 20:31:30 -0400

Mike explains why he can understand the anger of T drivers over Legal Seafood's Henny Youngmanish ad campaign, more specifically, over Berkowitz's bring-it-on radio response to their complaints about the Green Line ads.

I don't think that the original ad was that huge of a deal, and a simple apology and retraction of the ad would have been fine. But Berkowitz responded with this back-handed, joking remark in a new radio advertisement. What an ass. ... If it was one of these ads on the side of the trolley in which a Green Line operator was killed last month, I don't think he'd be as sarcastic.

Something fishy at the T

adamg — Sat, 07 Jun 2008 11:44:19 -0400

Let's see: Green Line trolleys are falling off the tracks and getting into fatal smashups. Downtown Crossing is catching on fire and Red Line trains have to slow down so they don't fall off the Longfellow. And what is the Boston Carmen's Union so upset about it was threatening a work action?

Yes, of course, Legal Seafood ads on the sides of trolleys, one of which has a talking fish exclaiming how the conductor of the train has a face like a halibut. Stephen MacDougall, president of the union, carps that the ads make his members feel like crappie:

To say they are angered and offended is to put it lightly. I will tell you this: If they don't come down, we will not drive those trains. ... Who the hell wants to say they have a face like a fish? I happen to like to eat fish, and I like seafood, and I like going fishing, but I don't want anybody saying that I or any of my members look like a fish.

Have no fear. Responding swiftly to the crisis, T management immediately ordered the ads removed.

The Outraged Liberal also discusses this fluke campaign.