Having covered upwards of a dozen technology events in the past year, there's been one constant at each conference or seminar - each leans unabashedly toward the magic of social media tools and techniques.

As was true with the Cable show at the Hynes this winter, the buzz at Enterprise 2.0 is all about building communities, leveraging Web tools, and lowering the barrier to communicating with your chosen networks.

What's that mean?

It means that businesses, as always, are searching for the low-hanging fruit in their efforts to find new customers and build their company's success.