Twitter and TV integration: Good or bad?

jeffcutler — Fri, 28 Jan 2011 15:27:50 +0000

Here are a handful of additional thoughts from today’s TVNext Summit at Hill Holliday in downtown Boston. Specifically, one of the hosts, Mike Proulx asked about the mindset behind using social media tools as an adjunct to TV entertainment. This includes Facebook, Twitter and other tools.

Here’s how the panel responded...

We Watch TV FIVE HOURS a Day on Average... WHAT?

jeffcutler — Fri, 28 Jan 2011 15:00:19 +0000

Covering technology events is a breeze, but sometimes - as with today’s #TVNext panel in Boston at Hill Holliday - you sometimes run into a challenge. Today's event is a challenge for me because I've already heard some astonishing facts and it's only 10AM. We now watch TV five hours a day, on average, in America.

Let me paint the picture and then I'll share where that five-hour figure came from.

Sitting on the 35th floor at a State Street high rise, about 100 or so broadcast pros, media reps, social media folks and marketing people have gathered to hear where TV is headed. Specifically, they are anxious to find out the new ways in which viewers consumer content and embrace entertainment.

boxee

Twitter and TV integration: Good or bad?

We Watch TV FIVE HOURS a Day on Average... WHAT?