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Boston City Council going loko

How does "Four Loko: Banned in Boston" grab you? The Boston City Council this week will consider a formal inquiry into the health risks posed by Four Loko, a brand of beverages that is what you'd get if you mixed some Red Bull with vodka, then dumped some sugar into it.

City councilors John Connolly and Mark Ciommo - whose Allston/Brighton district is loaded with the sort of people who might drink the stuff - want to convene a session to consider "any appropriate action" the city could take against Four Loko.

The two point to warnings from federal and local college health officials about the risks posed by combining alcohol and caffeine and to efforts by local colleges to get their students to stop drinking the stuff. Last week, a Northeastern student was hospitalized after possibly excessive Four Loko consumption - along with possibly excessive vodka consumption.

Copy of the formal hearing request.

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Comments

Maybe somebody should see if the City Council, which seems to have the reactivity of a block of sodium, should be allowed to have contact with water? Or, air even?

They don't seem to do much besides run from grandstand to grandstand lately. The need to run a livable 21st century city with a vital economy seems to escape notice.

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I say we make Four Loko the official drink of the city instead. It'd be about as useful.

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This hearing proves once again, What's in the Boston Globe on Monday is discussed in the council chambers on Tuesday.

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Was visiting family in the NY area yesterday and on the way home the radio said the local pols simply called up the liquor wholesalers and got their cooperation on no longer distributing Four Loko (and some other version of Blackout in a Can). Simple 'nuf - these people are in biz to make money and they know PR is an important part of their biz - probably not worth whatever amount of Four Loko they are selling to be the company that doesn't play ball.

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What are you talking about? When was the last time you said to yourself "Well, I'm never going to THAT liquor store again because he gets his stock from Distributor X instead of Distributor Y!"?

There's no such thing as "bad" PR anyways for the brand. Ever since every "authority" has freaked out over this specific brand of alcohol-meets-caffeine&sugar (I guess it's just not cool to slam down Irish Coffees any more), I'm willing to bet these distributors are making a KILLING off of having some of the stuff in so they can sell it to every liquor store near a college campus in the state at a premium because it's sold out everywhere else. Loko never had it so good.

It's like people never went to a party where there was spiked fruit punch. Just insane that this is a focus at all instead of the state of our city.

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This whole thing is becoming ridiculous. The problem is the fact that undergraduates slam ten cans of this stuff, not the stuff itself. If they weren't drinking to get drunk in the first place, they probably wouldn't be drinking the stuff.

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