Twitter and TV integration: Good or bad?
Here are a handful of additional thoughts from today’s TVNext Summit at Hill Holliday in downtown Boston. Specifically, one of the hosts, Mike Proulx asked about the mindset behind using social media tools as an adjunct to TV entertainment. This includes Facebook, Twitter and other tools.
Here’s how the panel responded...
NBC’s Julie Detraglia said the network is paying attention to the social engagement that occurs during TV shows. Specifically tweets that are happening and trending during their broadcasts. One good perspective that she shared was that they are aware of people who are reading these tweets in addition to the folks who are actually tweeting.
David Ernst from Discovery Communications talked about sharing the TV experience. As we used to have a communal experience watching TV, now we have headed back to the communal watching experience - but now it’s virtual.
Lauren Vargas of Radian6 said we need to take backchannel conversations into consideration. To translate, backchannel is the chatter and conversations that happen behind the scenes. Just like millions of people were tweeting during the Olympics, these conversations are going to happen and companies should be aware of these.
Kay Madati of CNN said his network is trying to be very aware of the viewers’ experience. How tweets look on screen. What value they add. How people can interact and get value from the integration of data. Sometimes that type of social interaction isn’t right for a certain group of viewers.
David Levy of Philo said that guides are not useful anymore. Now people can find out what’s on by using their social connections. “What are your friends watching?”
More to come. Some photos are up at http://www.flickr.com/photos/jeffcutler/sets/72157... and the live stream is running at http://ustre.am/rtdu
Like the job UHub is doing? Consider a contribution. Thanks!
And how is this related to
And how is this related to Boston?
However, one post a day about the event is sufficient
rather than using Universal Hub as a liveblog.
Jeff did ask me first
I thought it would be interesting because the event's in Boston and because we are something of a social-networking, um, hub (not just because certain 'Net-addicted people use Twitter a lot, ahem, but because there are a number of companies involved in the field here, even if the guy who co-started Twitter did up and move from Wellesley to that other coast). But maybe one post with followups as comments to that?
I see three posts. Is "How do
I see three posts. Is "How do you watch television" a particularly Boston question? Just sayin.'
Three posts in a day is two too many
since the event is not especially Boston-related other than happening to be held here.
What goes together better than...
Twits and TV?