A woman who started getting J. Crew junk mail after she used her debit card to buy some stuff at its Copley Place store now wants at least $50 for herself - and the same for the teeming masses who also got hooked up with mailings after making purchases from the clothing chain. Plus at least double damages and lawyers' fees (and she is represented by four separate law firms).
Lauren Miller is the latest Massachusetts woman to sue a national chain for allegedly using the Zip code she was asked to produce to find her mailing address - a practice the state Supreme Judicial Court ruled in March violates the state's consumer-privacy law.
In her suit, filed yesterday in U.S. District Court in Boston, Miller alleges she started getting unwanted mailings from J. Crew after she bought unspecified items at the Copley Square store on Aug. 18, 2011 and on June 27, 2012 and was asked to provide her Zip code along with her Sovereign Bank debit card:
After Plaintiff provided her ZIP code as discussed above, J. Crew began sending Plaintiff unsolicited marketing and promotional materials, or junk mail. Prior to having provided her ZIP code to J. Crew, Plaintiff had not received any junk mail from J. Crew, nor had she requested or consented to the receipt of any such materials.
Plaintiff and Class members suffered damages, including the invasion of their privacy and the profit or other economic benefit that Defendant obtained from the misappropriation of Plaintiffs' and Class members' personal identification information (including ZIP codes).
The SJC ruling came in the case of woman who had filed a federal lawsuit against Michaels. Also now facing suits: Bed Bath & Beyond, Sur La Table and the Container Store.