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Another dead-tree outlet tries to set down roots in digital radio

The Dig today joins the Globe and the Herald with an online radio station. Of course, being the Dig, they want to be edgy. Or as News Editor Chris Faraone puts it:

You've probably heard about Boston Herald Radio, where you can get your daily dose of faux-populist garbage and conservative idiocy delivered right to your desktop. And you may also know about the Boston Globe's sad little streaming enterprise, where I hear you can listen to Weezer and Pearl Jam all day until you're bored out of your fucking skull.

Now, for those of you who aren't right-wing imbeciles or dead to the last two decades of alternative music, I'm happy to present to you Dig Radio, the streaming extension of the madness we've been causing at DigBoston. Tune in this morning at 9am for our launch and the Bigg Nez Show, and again at noon for my interview with Mayor-elect Marty Walsh.

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Comments

Just like the paper Dig this will be "super edgy" and have no readership/listenership. Another Faraone success story. His next book should be 'How I Killed the Dig/My Career.'

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fueled by "interns" paid with gift cards to their advertisers' businesses. That's alternative? Is that even legal?

I hear Faraone is right about BDCRadio tho … apparently no one has told them that rock is dead, or that music isn't just made by white people.

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BDC isn't playing new music (isn't true) or isn't playing enough non 'white people' music (weird point)?

Should Big City or JAMN play more 'white people' music?

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Actually Jammin 94.5 does play "white people" music. Their format targets suburban teenagers who tune in cause they think it gives them street cred.

Jammin 94.5 is by no means an Urban Contemporary formatted station.

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I don't understand the Globe's strategy with their radio station. Seems like a giant waste of effort to program music for one segment of their marketplace- what message does it send about the Globe to those who aren't alt-music/FNX genre devotees? Why not use the excellent newsroom resources for radio content for at least some of their day? Herald Radio may be right-leaning — and its unlistenable for large chunks of the day— but their mayoral content was strong and the polling roll-outs were well done.

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I assume the DJs largely program the station so there's really not too much effort involved. If they picked up a few additional behind the scenes staffers from FNX (or one of the other stations), then it seems like they have a low effort way to reach Gen X demographic urban/suburban people, a group currently underserved by current radio offerings (FNX, BCN gone)

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Our dead trees are free-range and organic so it's ok to kill 'em. Thanks for the plug Adam!

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