The City Council says state Rep. Dan Hunt (D-Dorchester) and state Sen. Linda Dorcena Forry (D-Dorchester) are on the right track with a bill that would try to remove billboards from open-space areas through a tax credit to billboard companies that remove them.
“This bill incentivizes businesses to be better neighbors,” said Councilor Matt O'Malley (West Roxbury, Jamaica Plain).
Councilor Frank Baker (Dorchester) proposed the council back the bill, saying billboards and other signage unfairly and unequally impact low-income neighborhoods by further decreasing real estate value.
Some councilors said that beyond location, they are also concerned about what the billboards say. Councilor Tito Jackson (Roxbury) brought up the recent case of a Grove Hall skin-lightening billboard that city officials persuaded owner Clear Channel to remove as offensive.