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Eye say: Drug company to have its stupid dry-eye ads washed off Boston sidewalks

Shire is a Lexington company that got permission earlier this year to sell a drug that allegedly helps people with chronic dry eye disease. You know, like Restasis. But unlike the company that makes that, Shire's decided a good way to advertise their product is to fill the sidewalks of Boston with chalk ads overnight. The city reports it's sending out parks-department crews to deal with the dry chalk issue - by washing the crap off.

Shire's headquarters is conveniently located off the intersections of 128 and 2, should anybody wish to do a little impromptu chalking. We're sure they'd love it.

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Comments

How cute, executives working in car-centric suburban office parks who probably never walk anywhere, seeing city sidewalks as free billboards.

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Shire's apparently too cheap to buy TV ads,

That's probably because they've clearly blown their entire ad budget on over six months worth of "station domination" at the MBTA North Station subway station and commuter rail waiting area.

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Sidewalks aren't for ads! The gall of this company! They are only for delivery trucks, uber drivers and people too lazy to look for a spot to park their motor vehicles.

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I don't get the vitriol. I saw one of these walking to work this morning. I stepped over it and kept walking without giving it a second thought. Didn't affect my life one bit.

There's plenty of goofy crap (sometimes literally) on the sidewalks every day; this was nothing.

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then you're going to LOVE my new advertising platform. It involves me coming to your house and pouring Round-Up on your lawn in such a way as to spell out my name in dead grass.

After all, there's plenty of other goofy crap on your lawn, why should you object to this?

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While I'm not in favor of companies chalking up public sidewalks, your argument is dumb. Are you really comparing vandalizing someone's private property permanently to making a temporary washable drawing on a public walkway?

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In all seriousness, please explain to me how the two situations presented are at all comparable?

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You stepped over it? Are you superstitious about stepping on chalk ads?

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..if it wasn't for all of the dusty chalk build up in Boston!

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I hope they bill the company.

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Washing the graffiti off the sidewalks is setting excellent precedent for other would-be carpet-bagging POS advertisers who want to exploit the commons. Now, let's finish the job by sending Shire a bill for the man-hours it took to clean up their mess.

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Eye have never seen such spectacle a long as eye have lived

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Channeling Norma Nathan, Eye See!

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It's creative advertising just like how the local gangs "tat" walls and claim to be "graffiti artists"... at least it was chalk and the shit washes away.

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Do we really have to get into the possible issues if they let whoever wanted to advertise for free on public property with zero oversight? One bad precedent, and all of our streets and sidewalks will be covered.

Nevermind the content. Sure these are just eye drops, but what about when it is a company or product that isn't so harmless. Maybe it's a controversial product or company, but to just let this slide who set a terrible precedent.

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my friend told me he saw some "corporate" guys in suits pull up and drag sam him into a van.

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Sidewalk Sam's no longer here, man.

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Sam died a few years ago.

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though with spraypaint rather than chalk, and in Chicago and San Francisco rather than here:

IBM's Linux ad campaign trips on city sidewalks

Edit: looks like they did it in Cambridge, too

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At least nobody got arrested. I'm feeling it for this guy:

http://archive.wired.com/politics/onlinerights/news/2007/04/kinberg_0410

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Okay. So reading this makes me question how cheap they are when it comes to the safety of and research done on whatever dry eye drug they are peddling. LOL remember the "plastic surgeon" who was too cheap to pay for an office so she met her clients in low key motel rooms to inject the magic inflatable special sauce into women'd butts? Funny but scary, too.

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Deleted the reference to Shire being too cheap to advertise on TV, because a charming fellow, using all sorts of charming words about me, informed me that, in fact, they have a lot of TV ads, all featuring Jennifer Anniston, which I found surprising since, based on what I've read of her (on the front pages of the finer periodicals on sale at the local supermarkets), I thought she was now in her 215th week of pregnancy.

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.

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Those clipboard alleged charity assholes and other sidewalk con artists are a far bigger problem.

I also suspect many who are whining about this think graffiti 'artists' are cool, and if they saw some, say, political statement vandalism they agree with, they would have no problem with that.

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You're wrong.

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...those so-called "charity assholes" are legitimate and actually collect/campaign for some pretty decent causes. I've stopped and talked to them on a few occasions when I've had the time. More often than not, they're college students being paid minimum-wage, or they're straight-up volunteers standing on the corner because they believe so much in the cause.

Not everyone standing on the street asking for a moment of your time is trying to con/swindle you, as hard as that must be to comprehend.

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