A California restaurant chain called the Broken Yolk Cafe is suing Robert's Broken Yolk of Malden in an attempt to make it change its name - and to pay for the "irreparable injury" the chain's reputation has suffered from the alleged name poaching.
The Broken Yolk Cafe, whose motto is a Trumpian "We've Got Huevos," claims the small Broadway eatery is scrambling consumers' perceptions and egging people on to think they're getting the authentic Broken Yolk experience in Malden when they're not. And never mind the nearest Broken Yolk Cafe outlet to Malden is in Arizona, because, as the chain explains in its complaint, filed this week in US District Court in Boston, "many of the restaurant’s customers at its locations are tourists who seek out and identify the restaurant’s services through BYC’s national advertising," and we all know how popular Malden is on the travel circuit these days.
Also, Robert's Broken Yolk is violating "the common law of California," the chain says, adding it initially offered to go over easy with the eatery and let it just change its name, but that Robert's really fried them by refusing to give up the name. Now the chain has scotched that offer and wants lots of money in damages, plus, of course, repayment for all the legal help it's had to shell out for.
Defendant’s acts and conduct alleged have caused damage and irreparable injury to BYC in an amount to be determined at trial. Said acts and conduct will result in further damage and irreparable injury to BYC if Defendant is not restrained by this Court from further violation of BYC’s rights, for which BYC has no remedy at law.