The Herald reports the owner of the Garden has decided to try to re-brand its neighborhood, where it's currently building a mega mixed-use complex, as Uptown. Funked up, no? What's wrong with the West End?
Of possible note: The city once tried renaming large swaths of downtown as the Midtown Cultural District. As residents moved in, some even formed the Midtown Cultural District Residents Association. But the group renamed itself the Downtown BostonResidents Association last year after realizing, oops, Boston doesn't have a midtown.