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Chinatown steamed over proposal for large electronic billboard on Kneeland Street plant

The Zoning Board of Appeals today agreed with a request from the company that wants to put a large electronic billboard on the Veolia plant on Kneeland Street to defer any hearing until June, after a representative from the company acknowledged the company's having just a wee bit of trouble getting anybody in Chinatown to support the thing.

The board then agreed to let her try again, at least until a hearing in June, after which an angry person demanded the board deny the proposal altogether and, when board Chairwoman Christine Araujo demurred, used the microphone to urge people in the room to contact Mayor Walsh. He was one of about 20 Chinatown and Leather District residents who wasted three hours waiting for what turned into today's non-hearing.

Among those in the neighborhood who oppose the billboard, aimed mainly at drivers coming off I-93: The Chinatown Resident Association, which had issued a statement before the hearing urging a no vote:

We have heard of this proposal a couple of times now. In both both presentations, the Chinatown Resident Association has questioned the project’s community benefit. In both cases the Chinatown Resident Association membership has chose to not support the billboard. Chinatown and the Leather District are both neighborhoods with full-time residents. These two neighborhoods are not to be treated as billboards.

Important historical context: Chinatown was once recognized as a combat zone and red light district. It was heavy on crime, prostitution, public intoxication and etc. Why would we want to be in support of an electronic billboard sign that could bring us back to such stereotypes that people once had of Chinatown?

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Comments

Does this even make sense? Last I checked both Baker and Marty were making a concerted effort to get that entire area redeveloped (including a new steam plant in w/e is built).

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Apparently an electronic billboard aimed at our local Masters of the Universe coming off the Expressway would be so lucrative it would make the sign financially viable for even just two or three years.

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As someone who was just in the Seaport District.. and i rarely go. This would be similar to what was done in the Seaport with one of the ventilation buildings for the tunnel, right?

I was like damn that's bright and annoying. (its near the Convention Center)

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We already have a good precedent for that, on the Greenway vent building near Dewey Square.

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Why are we trying to distract motorists with advertisements or artwork? They're piloting 3000 pound vehicles within feet of other 3000 pound vehicles traveling at speeds of 30 mph along a windy, complex roadway in the sky. Let's just limit their distractions to their smartphones, makeup, radio, crying rugrats in the back seat, Coolatta, and the cute driver three cars over.

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Blank walls attract grafitti. Kids see a blank wall and judge it "boring". Eventually so.e kid will scrawl over it. A mural that commands respect from kids is less likely to get tagged.

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Would be great to have a law banning all billboards ("off-premise signage"). Only way for that to happen is by ballot question.

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That you don't complain about the cost to taxpayers of defending that ballot question from the inevitable First Amendment lawsuit by billboard companies.

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Plenty of places ban billboards using zoning or other laws. For example, the entire state of Vermont.

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