The Dorchester Historical Society is apologizing for a postcard advertising a holiday event that features a graphic of its headquarters building in a snow globe and the slogan: "We're Dreaming of a White Dorchester."
In a series of tweets today, in response to people getting or seeing the postcard, the society says it now realizes why that could be taken the wrong way and that that was never its intent - it was trying to riff off the Bing Crosby Christmas song:
We are very truly sorry about our graphic used for this event. This was an unfortunate oversight on our part and the event photograph has been removed from our social media. We were simply changing the words to the classic Christmas carol and did not think it through properly.
We certainly are not happy with its VERY unintended implications; horrified might not be strong enough of a word.
We are truly horrified as we never want to project that message.