An Irvine, CA man who says he's had a digital Globe subscription since 2020 today sued the media outlet for $5 million, alleging it's been sending his personal information to Facebook whenever he watches videos on the Globe site.
In his suit, filed in US District Court in Boston, David Ambrose is seeking to become lead plaintiff in a case to represent all online Globe subscribers.
Ambrose, who says he subscribes to the Globe online in large part to watch its videos, charges the Globe embeds a "Facebook tracking pixel" in its videos and uses that to collect his name, the name of the video and other information for shipment to Facebook. Ambrose says he was never given the chance to opt out of this, in violation of a federal law that dates back to Robert Bork's trash that bars video providers from disseminating information about users to third parties.
By compelling a visitor’s browser to disclose the Advanced Matching parameters alongside event data for videos, Boston Globe knowingly discloses information sufficiently permitting an ordinary person to identify a specific individual’s video viewing behavior.
And as Facebook was building up data on Globe subscribers, it was helping the Globe use the data to better target its ads on Facebook to Ambrose and similar users, the complaint alleges.
Ambrose claims he was upsetwhen he discovered what was happening - angry enough to hire attorneys in Boston, New York and Miami to sue.