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Congolese brunch place opens in the North End
By adamg on Mon, 08/01/2022 - 10:53am
Adam Castiglioni reports that Shasa Cafe, a "French-Congolese fusion brunch restaurant" opened last week at 115 Salem St..
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But how will they pay rent...
With such a limited (but interesting!) menu and operating hours? Pet project of the new mega millions billionaire?
it's not necessarily a bad approach for a business plan...
look at Mike & Patty's. They have very limited menus, open at 8 Am or so and close by 2 PM. They're up to 4 locations at present.
Those hours do not reflect an owner that needs to hustle to make rent. The menu doesn't reflect an owner who visits other restaurants very often. Enjoy your hobby restaurant!
Fifteen or so years ago, I had a Nigerian immigrant coworker who had to search far and wide for an available caterer to provide customary dishes for her wedding feast. If you have the cuisine, and there is a community of people who want that cuisine, catering is can be your mainstay while you build out your retail business.
Makes some sense to me
There's not a ton of competition around there for breakfast/brunch/lunch (well, not as much as there is for dinner, anyway), so open in a limited fashion for limited hours to build up a reputation before you try to convince the North End crowd to forgo their overpriced pasta for Congolese food.
$24 for a burger?
Thanks but no thanks!