The owner of the soon-to-be-reborn Joshua Tree today said its brief foray into a purveyor of craft beers just wasn't working out.
Julian Bolger appeared before the Boston Licensing Board to seek permission to change Barley Hall back into Joshua Tree.
"We wanted to try a slightly different concept, and unfortunately we got it wrong," he told the board, which votes tomorrow on the name-change request. Bolger said he wasn't sure if the problem was marketing - people may not have made the direct connection between "Barley" and craft beer - but the end result was an expensive mistake because people just weren't hopping to the place.
Bolger said the change back to Joshua Tree will involve no major changes in the establishment's interior.