"The last thing you want to see at an event are police and panicked PR girls." Photo by Sean William.
Apparently Restoration Hardware, um, RH, had more people stuffed into the restored Museum of Natural History than it was permitted for, so fire inspectors started shutting the thing down shortly after 8 p.m. - barring people from going in, even if they had already been in but stepped outside.
At 7:47, Priya Sisodia tweeted:
At the Restoration Hardware opening, so freaking crowded can barely move. At least the wine's good. On the lookout for celebs and athletes!
At 8:08, Cheryl Fenton tweeted:
Omg restoration hardware party insane. And not in good way.
A maelstrom! Arrived early to a standing-room only crowd. Couldn't see a damn thing in the space!
PR maven Janet Prensky concludes:
this will go down as one of the all-time worst planned events in boston party history
The Herald reports party planners figured people would come, stay for a bit and then leave, freeing up more room for other people on the invite list. But people didn't leave and the store wound up several hundred people over its 2,000-person temporary occupancy permit.