Friends say Josiah Simmons, who owns Video Underground on Centre Street in Hyde Square, was supposed to open the store Monday morning but never showed up.
Simmons was last seen around 1 p.m. on Sunday in Hyde Square.
Anyone with information on his whereabouts should contact Boston Police.
Larger photo. Another photo.
Simmons bought the Video Underground in 2011 after having worked there. It's Boston's last neighborhood video store.