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Get some free coffee from the T

The MBTA will be giving away $5 Dunk's gift cards at South Station at the convenient time of 1 p.m. on Monday. Bonus: Get a free face mask with every gift card. Workers will also be handing out the gift cards and masks at various subway stops at random times: Maverick, Orient Heights, Wonderland, North Station, Haymarket, South Station, JFK/UMass, Ashmont, Braintree, Harvard, Park Street, Copley, Kenmore, Back Bay and Forest Hills.

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Comments

The MBTA is billions in debt and can't even keep their trains from hitting station platforms but they're handing out gift cards & masks? I don't even know where to start.

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Likely a promotion by Dunks arranged through the T's constractor that manages in-station advertisng space.

It's still a huge waste of money (like nearly all advertising is), but it's the private sector footing the bill, so nobody cares.

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Especially since the press release I got about the giveaway (from the Massachusetts Department of Transportation) has this line:

Just like riders rely on Dunkin’ to stay runnin’ throughout their day, riders also depend on the T to get them where they need to go when they need to get there.

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You sure advertising is a waste of money?

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is largely a waste of resources.

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There's a famous quote: « Half the money I spend on advertising is wasted; the trouble is I don’t know which half. »

...and when you look at the amount of money spent on ads, even 50% is a very large number indeed.

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Spending any amount of cash on Dunks is the huge waste of money.

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You don't know where to start? You could start by finding out where the free cards are coming from. Why do you assume it's the T spending cash to buy them? More likely a promotion sponsored by Dunks, or funded by a grant, or whatever.

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The president issued an executive order that mask violators would be issued a fine on public transportation. Why are his orders ignored by the Transit Police?

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How can you expect them to enforce rules they don't even follow?

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Why are his orders ignored by the Transit Police?

The answer is within the question.

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And somebody will spill that coffee on the tracks and cause a derailment.

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I wonder if the workers handing out masks will be wearing masks. I have yet to see any T worker wearing a mask for anything other than a chin ornament.

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