As the T continues to drown in red ink, Chelsea City Councilor Matt Frank writes it's time to reconsider plans to let companies sponsor individual T stops - and to encourage companies and shopping districts to sponsor free-ride periods:
... Downtown Crossing, Central Square, Harvard Square, Galleria Mall, Newbury Street, even Fenway/Station Landing could all benefit from consumers making extra stops to patronize the local stores. ...
It could even work to bring back late-night bus service, he says:
... I do not see any reason why night owl buses would not be equipped with special ads just for the night owl service. The ads on the interiors of the bus could go from the normal ads to more adult themed ads for the duration of the night owl service (liquor and other things that are still in good taste but not 100 percent family friendly.) "Beer company X thanks you for making the wise choise and taking the MBTA" just one of the options. ...