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Developers propose unpronounceable name for existing neighborhood

Jay Fitzgerald likes the idea of turning those old brick buildings in Fort Point Channel into a new neighborhood. But then he reads the developers want to label the area BWCo:

... These guys think they're so hip. But they don't have an original thought in their bodies. FYI: The word 'brand' is mentioned. Can't just call it 'Fort Point' or 'Boston Wharf.' Too much local flavor, I suppose. ...

And just a short Silver Line ride to Eabo.


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Comments

Nowhere does the Globe article say that the developer wants to call the neighborhood 'BWCo'. He just wants to emphasize the many medallions that already carry that logo.

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Maybe we should all get like the U.S. Navy and use those syllabic acronyms.I think it is in the works, like SoWa.

I live in the Woodbourne area of the Forest Hills section of Jamaica Plain. Can that be WoFoHiJaPla?

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Jay read it wrong. No big deal.

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