So recently we learned that Lola, the Globe's impending transvestite fanzine women's fashion magazine, will feature a petite size that's convenient and small enough to fit in a purse.
Apparently GateHouse Media thinks gals want something larger, something that can handle D cells, at least (thanks, Swirlygrrl, thanks a lot). Next month, the owner of Boston's suburban newspapers (OK, and the Parkway Transcript) beats Lola to market with a women's magazine called Skirt:
... The magazine will focus on profiles of women in the community, don't-miss events and highlights of products from local shops. The publication's oversized format, lively graphics and creative presentation are designed to make advertising and content work together in a way that captures the reader. ...
So which size will win?
You can get a taste of Skirt at its new Web site (the magazine has actually been around since 1994; GateHouse is licensing the thing from a Southern newspaper chain). I'm obviously not in the target audience, but, gah, all that script makes me want to poke my eyes out with a fork something fierce. Also, somebody should inform the publisher that unless your last name is Faulkner or Joyce, paragraphs are a good idea.
