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By jeffcutler - 7/11/11 - 8:51 pm

Here's the second of two posts on the #branducambridge event at Ryles. Overall, most of the evening's panelists were focused on how digital is changing our lives and how technology and content will affect everything we do going forward. Our behaviors, consuming patterns and communication will eventually be the activity that changes how businesses approach and fete us in the future. Some more thoughts from the panelists...

Paid media has a role. Weber

Social media has changed the game by allowing a hidden world of what happens before news hits the air. Miller

Social media has transformed journalism. It's allowed different stories to be told. It's transforming storytelling. Miller

Social media is about getting people to recognize brands and drive sales - on the business side. Miller

Imagine if you got a tour through Santa's workshop. Social media lets you behind the curtain. Miller

Bad things about social. Sexting, cyberbullying. It's a different experience than what we had when we were young. Because it's so new...it becomes a little too naked. Miller

Just like life, you're going to have those evils. Weber

There's huge potential for using social media as a propaganda tool. Weber

Reinventing yourself is no longer possible because your social graph follows you through your life. Hewitt

Future is supporting video across platforms. Hewitt

By jeffcutler - 1/28/11 - 10:27 am

Here are a handful of additional thoughts from today’s TVNext Summit at Hill Holliday in downtown Boston. Specifically, one of the hosts, Mike Proulx asked about the mindset behind using social media tools as an adjunct to TV entertainment. This includes Facebook, Twitter and other tools.

Here’s how the panel responded...

By jeffcutler - 6/14/10 - 2:36 pm

Still at the Enterprise 2.0 Conference at the Westin Waterfront Hotel and I'm now in a Communilytics session. What are Communilytics? Well, it's actually the measurement of community numbers. So, how people in a community-based group, like Twitter or Facebook or even blogs or Expedia or other online areas-respond and react to each other and the platform itself.

Essentially, measuring communilytics is like finding out what people are doing on your sites and understanding how people are connected to other people and who the influencers are.

By JosephPorcelli - 5/4/10 - 12:50 pm

Boston Peeps:

I'm writing to invite you to the Ford Hall Forum for a talk titled "The Emerging Fifth Estate - Can the likes of Twitter, YouTube, and other social networks help solve real government problems?"

The talk is this Thursday from 6:30 to 8:00 pm at the Main Function Room, Suffolk University Law School. Admission is Free.

By adamg - 12/15/09 - 10:03 am

So much emotion, so much agita in 140-character bursts. Over a proposed get together for the MetroWest twitterati. Or something. This is why I tend to stay in my mountain cave. Well, OK, that and the laziness factor.

By jeffcutler - 8/14/09 - 10:12 am

It seems like each four minutes there's a new event happening in Boston proper or across the river where I sit typing right now.

These events range from knitting circles to test drive tweetups, and the thing these events have in common is that they're increasingly organized via social media tools.

So imagine my surprise when I found out this morning in one of the first sessions at the Social Technology and Education Conference at Harvard University, that this very conference was completely organized without any traditional marketing.

By jeffcutler - 6/23/09 - 9:02 am

Having covered upwards of a dozen technology events in the past year, there's been one constant at each conference or seminar - each leans unabashedly toward the magic of social media tools and techniques.

As was true with the Cable show at the Hynes this winter, the buzz at Enterprise 2.0 is all about building communities, leveraging Web tools, and lowering the barrier to communicating with your chosen networks.

What's that mean?

It means that businesses, as always, are searching for the low-hanging fruit in their efforts to find new customers and build their company's success.

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