City's new ads urging bicyclists to wear helmets are like a 2x4 to the face
Have you seen the new Boston Public Health Commission ads with the guy with the blood-drenched face? Boston Biker has, and is not amused:
Helmets are good, and people should wear them. But showing a kid who looks like someone took a bat to his face is not going to get more people to ride their bike, and I think we would all be better off if more people rode their bikes, with or without helmets.
The Atlantic Cities picks up on the theme, says European cities where few wear helmets are safer for bicyclists simply because there are so many of them.