Street Fight interviews Mike Conley, director of marketing at Sebastians Cafe, which now has 2,200 people signed up for its phone-based payment and loyalty programs - customers use their phones rather than old-fashioned cash or credit cards to pay for lunch. Naturally, the chain started with its Kendall Square location first.
It's just an easier, great way to pay. I forgot my wallet one day, going into a meeting, and I was like: "Oh, crap. I can't pay for food. Oh, wait a minute. I have my phone. I have LevelUp." It's interesting that everyone is starting to realize how this is a very usable tool for payments.