Local mutual-fund giant discovers social media

No, not that one, the other one. David Meerman Scott interviews a managing director at Putnam Investments about how executives overcame their fear of regulatory issues and jumped into blogs and Twitter. Basically, the CEO got the lawyers in a room, shut the door and told them to figure out how to do it:

At Putnam, we no longer think that our dot.com site is the center of the universe. We need to break down the walls and provide content in lots of different places. Long gone are the days when we just put out a press release or gave an exclusive to a reporter. Now journalists are looking for stories. So getting content onto blogs, Vimeo, Flickr, Twitter, and many other sites is the way we’re going.