Bit of a twitterstorm this morning over the way the owner of Emma's Pizza in Cambridge publicly slammed a customer who not only had the nerve to ask for meatballs on a "pressed veggie sandwich" but then made a scene when told that would cost extra. More specifically, on Saturday, Emma's tweeted:
where in 'substitutions are welcome' does it read it's free? Adding meatballs to a Pressed Veggie Sdwch is nasty and will cost u, dumbass.
When a follower complained about the tone of those 140 characters, the pizza place replied:
She made a scene in my store when she was told how much something that is not on the menu cost. Called like seen + MYOB.
I never mentioned names which hardly makes it a public berating. I'm wondering who asked you how to run my biz anyway? #MYOB
When more Twitter followers suggested calling out somebody as a dumbass in a public forum was not the best way to handle things, and that such tweeting might even cause them to reconsider their pizza options in the future, Emma's stood firm:
we're being twitter bullied
a woman refused to pay for what she ordered and ate at my store, she is a dumbass. Why chime in when you don't know?
This morning, though, Emma's got a bit more conciliatory, after Jesse Kanson-Benanav suggested that in an era when "teens are killing themselves from online bullying," complaining about meatball complaints on Twitter might be a bit much:
did not intend to make light of bullying. promise. sorry to anyone offended on that note. woman who didn't pay is still a dumbass.
Christine Koh, who does social-media consulting, offers some advice to Emma's and other small businesses who deal with dumbasses: Count to 10 and then just don't complain about them publicly like that.