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Woman charges New Balance sneakers failed to tone her butt, injured her instead

A Los Angeles mortgage executive has sued our own New Balance, alleging its line of "toning" sneakers should be pulled from the market - after, of course New Balance issues refunds to everybody who bought them and at least $5 million on top of that.

In her lawsuit against the Brighton company, filed this week in US District Court, Bistra Pashamova of Santa Monica, CA., alleges her pair of sneakers caused an unspecified injury serious enough to cause her to miss work.

Her complaint includes copies of New Balance ads that purport to show added muscle benefits of wearing the footwear.

Reebok, based in Canton, is facing similar lawsuits.

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Comments

It's crap like this that crowds up out courtrooms for more important matters.

It's called a gym. use it.

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Itty boo.

So,the complaint sets itself up for failure. At its center, the allegation is that NewBalance claims its internal tests show this and that and the other benefits. Then the plaintiff says some university's group shows different results.

Therefore?

Well, argal, the company claims internal findings and not peer review or any such. Game over.

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Make my butt look small?

(oh - you actually have to do some WALKING in them?)

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Wow, I was expecting someone totally different when I first heard about this story (i.e. the type of person who sues Mickey-Ds for making them fat).

A freaking fund manager!?

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collapse our economy is suing a sneaker manufacturer because they didn't give her a butt like Jennifer Aniston? Maybe she should spend less time at Fattburger/In-n-Out/Carl's Jr/Sonic/Koo Koo Roo/ Popeye's/Pink's/Carney's, blah, blah, blah.

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From the complaint:

NEW BALANCE's advertising and marketing campaign is designed to cause consumers to buy NEW BALANCE Toning Shoes

....Gee. Ya think?

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At least she still had a pair of shoes that still functioned as shoes. I wish someone would sue the company of those stupid "balance bracelets" advertised on NECN. Australia already clamped down on a similar useless product.

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Like Staples and the Stockyahds. And Mahtignetti's.

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I should know that! I even noticed their Zip code is 02135. And yet, and yet ...

Thanks, corrected.

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But good for her!

Companies selling snake oil should be held accountable for their bad business practices. Just because 20% of the population is dumber then a rock, doesn't mean we should let people or businesses pray on them like vultures. We all ultimately have a vested interest to protect our community from this crap.

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I completely agree. It shocks me to see blatant lies in ads and nobody suing the shit out of the company.

Like when AT&T would run the "fewest dropped calls + more bars everywhere" ads, I wished I was a lawyer to shut up all their lies.

Shame on the other posters who roll their eyes about a citizen trying to make a greedy lying company accountable. If the government won't regulate them, then the courts should.

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Everybody's a(potential)victim!

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In today's Sunday Globe Magazine, David Abel reports less than satisfactory results from his new Vibram FiveFingers:

I sprinted over the finish line [of the BAA Half-Marathon], but as soon as I stopped, it felt as if I had rocks in my shoes. I had massive blisters. And if that weren’t enough, the top of my foot felt as if someone in stiletto heels had stomped on it.
...
I spent the rest of the day with ice wrapped around my foot and taking ibuprofen. And the next day I went for an MRI. I had a stress fracture on the second metatarsal of my foot.

A few days later, I visited Dr. Naven Duggal, an orthopedic surgeon who sees a lot of injured marathon runners at Beth Israel Deaconess Medical Center. He said I had to stop running for six weeks, and, shaking his head, he told me how he and other doctors he works with had seen an increasing number of patients with the same stress fractures after running barefoot or with minimal shoes. The danger with something like FiveFingers, he told me, is that a lot of competitive runners seeking an edge or a way of avoiding their perennial pains are taking to a fad without any real evidence of whether it will do more good than bad. Duggal, for one, is suspicious.

“It’s hard to make the direct association that they cause stress fractures,” he said. “But if you put the dots together, you can make the association.”

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The thing with five finger shoes is that they force you to plant your foot completely differently then regular running shoes that have tons of cushioning on the heel.

I have no idea what happened here, but it's not out of the realm of possibility that David reverted to running heel to toe somewhere along the marathon, which would probably really screw up your feet over miles and miles.

The idea behind the shoes is to break into a different running style that very few people utilize. Of course if you revert to old habits while using them, they're not going to work at all.

This is kind of suspect:

But as I left paved road for dirt trail, I got my first lesson in the limits of minimal running. I landed on an angular rock concealed in the dirt, which felt as if a needle had been thrust into my heel.

Sounds like he was still running heel first..

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