If it's in the Globe, it's already lame

Yup reads today's Globe article about Internet advertising and declares it so last year:

... I guess this could be considered a 'new' type of advertising, but those of us in marketing and PR/IR are already looking to move beyond and above this to get people's attention in order to differentiate ourselves from the rest, which means, within the industry, this stuff is already lame, which in turn makes the article super lame.

But, er, um, here at the Web 1 1/2 Universal Hub, please feel free to give us all your tired old advertising dollars.

I haven't advertised my RoS newspaper disclosure recently.