BeerAdvocate cites an Allston/Brighton Bulletin article that Marty's is looking to get a license for 205 Market St..

When you order a turkey sammich, and the deli man instead gives you a smoked turkey sammich, your first instinct might be to open that thing up and show him the exact difference between what you asked for and what he gave you. And by “show” I obviously mean mashing it all over his face.