Here's the second of two posts on the #branducambridge event at Ryles. Overall, most of the evening's panelists were focused on how digital is changing our lives and how technology and content will affect everything we do going forward. Our behaviors, consuming patterns and communication will eventually be the activity that changes how businesses approach and fete us in the future. Some more thoughts from the panelists...
Paid media has a role. Weber
Social media has changed the game by allowing a hidden world of what happens before news hits the air. Miller
Social media has transformed journalism. It's allowed different stories to be told. It's transforming storytelling. Miller
Social media is about getting people to recognize brands and drive sales - on the business side. Miller
Imagine if you got a tour through Santa's workshop. Social media lets you behind the curtain. Miller
Bad things about social. Sexting, cyberbullying. It's a different experience than what we had when we were young. Because it's so new...it becomes a little too naked. Miller
Just like life, you're going to have those evils. Weber
There's huge potential for using social media as a propaganda tool. Weber
Reinventing yourself is no longer possible because your social graph follows you through your life. Hewitt
Future is supporting video across platforms. Hewitt
