Boston's answer to the Oscar Mayer Wienermobile

Or maybe I've been following the Boston subreddit for too long, but it's never struck me as a place of guerilla marketing (unless you count the time when certain reporters at certain local MSM sites tried barfing links to all their stories there), What it is is a place where mostly 20something people who just like to talk about local stuff gather, including our local icons and totems. And it's hard to get much more local than the Boston fixation on Dunkin' Donuts (and I will readily admit that had I been downtown and seen that truck, I would have photographed it and posted it here).