... But you just know the same types who think "SoWa" is such a cool name will go with the "beloved" Shake Shack – and then they'll lecture us about having an inferiority complex while they’re off aping everything Manhattan. They'll never understand that it's not about New York – or Kansas City. It's about losing a little local character every time they plunk an out-of-state chain or name on an historic area. ...