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Seaport District or South Boston Waterfront?

South Boston gets a taste of what Roxbury's been going through of late - developers trying to change the boundaries of the neighborhood - and it doesn't like it one bit.

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If the city keeps pushing the South Boston Waterfront moniker I think people would just start calling it by its initials SBW. From a branding point of view the Seaport District is a much better name, and obviously has staying power and flows alot better than South Boston Waterfront (6 syllabols, versus 2 for Seaport.)

As for microcommunities I always get a kick out of it when real estate people come into a community and think they know where all the microneighberhoods are.

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I think the Seaport moniker is going to stick, especially because roads, buildings, and squares are being called that.

The Seaport district may be part of South Boston, but it's isolated by the channel, roads, and the convention center from the rest of South Boston and is very different in use and appearance. Calling it the South Boston Waterfront doesn't make much sense because it's not the waterfront part of South Boston. South Boston has waterfront on three sides. Which waterfront? The L Street Beach? Castle Island?

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I thought this was funny:

Krezwick argues that “South Boston Waterfront,” to outsiders anyway, conjures up images of Castle Island.

When you consider that the functioning port, ie, the real "seaport" is right next to Castle Island, I'd say this guy has it backwards.

Waterfront and Seaport are both fairly generic and innocuous terms, but the former is far more accurate. Either way, the Southie prefix should adhere.

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