OK, this is a little ranty, so if you're not in PR, you can safely skip this and just join the growing ranks of people who think I need to get out of the house more:
So, just you PR people left in the room now? Good. Let's cut to the chase: You pay tons of money for contact lists from Cision. And if my experience is any judge, you're getting ripped off.
While I am grateful that Cision no longer lists me as a parenting blogger, so I no longer get pelted with press releases about ways of spicing up rainy Sundays with green Heinz ketchup, they now have me listed as a home-decor blogger, so now I get pelted with pitches about "redecorating for summer" and other exciting topics I wouldn't write about if you paid me.
But who am I kidding? It's bad enough that some drone at some database company can't be bothered to spend 15 seconds looking at a site to confirm something basic like what the blog is about. What's worse, dear public-relations professionals, is that you and your account people can't be bothered to spend 15 seconds confirming whether Cision is accurate (which they are not) by looking at the frickin' sites you pitch.
There are PR pitches I appreciate. See if you can figure out what those might be, based on the contents of the home page here Look at the "title bar" on the home page (that's that colored strip at the very top of your browser window). If you're still puzzled, just stop and walk away. Don't waste your time - or mine.